The Crossroads of Refractive Surgery

Your Path Determines Your Future

Don’t Be ‘The Best Kept Secret’

The Public Yearns For Knowledge

Great News About LASIK

Successfully Targeting Millennials

Develop a Premium Cataract Experience

Technology Will Drive The Future

The Greatest Era In Ophthalmology

Don’t Miss The Next 15 Years

Complimentary Confidential Consultation with Mike.

Our marketing recommendations stem from our 25 years of consulting expertise. Before we launch the first online display ad, digital banner, Facebook campaign, SEO strategy, TV, radio or print campaign, we invest time consulting with our physicians and their staff to determine specific needs and general goals for the practice. We then base 100% of our internal & external marketing efforts helping them fulfill those needs and achieve their goals. It is our timely and complete understanding of both the refractive marketplace and the procedures we offer in ophthalmology that separate CRM Group from other marketing and advertising agencies outside of our arena.

Contact us for a FREE consultation.

Offices In Houston and Boerne, Texas

Today, CRM provides consulting & marketing services to privately held comprehensive ophthalmology practices, corporate lens & laser manufacturers, and major corporate LASIK and lens implant centers. Mike Malley is a frequently invited lecturer at the world’s leading refractive symposiums, including the American Society of Cataract & Refractive Surgery (ASCRS), the European Society of Cataract & Refractive Surgeons (ESCRS), the American Academy of Ophthalmology (AAO), the American College of Surgeons (ACES) and the Society for Excellence in Eye Care (SEE). Click here to view his lectures.

For more information and background on Mike Malley and the services provided by CRM, please call us at 713-839-0202.

CRM Portfolio

Today’s most effective businesses are grown by attracting customers to their website. Web marketing is an absolute must in this day and age if you hope to attract more customers. First impressions are vital.

CRM Marketing recognizes that you want a website that gives you confidence when you direct your customers to it. It should be an up-to-date statement of how your business is today. If users don’t feel confident in what they see on your website, they won’t feel confident about doing business with you.


If you decide to engage with a brand today, there is a huge possibility you will be doing it digitally. The most remarkable feature of marketing online is its ability to let businesses connect directly with their target audience. Design is a key factor in successful online marketing. If you make your customer the priority throughout the design process, they will make you their top choice.


Social media is the new generation of marketing.

Simply put…social media is active sharing online. While the general population is becoming increasingly skeptical about the content of advertising, they are turning their attention to peer recommendations and their own online research. So much time is spent online today catching up on networking sites, commenting on blogs, creating and posting user-generated content. Where is your brand? You’re either in or you’re out.


With rivalry from new digital video providers, the television industry has experienced several changes over the last five years. Regardless of this change, one thing has remained constant: TV is still by far the most effective advertising medium.

According to Nielsen’s 2015 Advance National TV Household Universe Estimate, there are 116.3 million TV homes in the U.S. TV has become an integrated part of our lifestyle. TV advertising allows consumers to see and hear a product in operation and it has greater sensory appeal than any other form media.




Unlike any other media, radio can accompany you throughout the day. This makes it the ultimate local community and a loyal friend. Radio is highly personalized because the listener is entirely in charge of what they hear. With radio advertising you are front and center in the listener’s attention span when your ad is on the air.


CRM provides a huge array of print and outdoor media products to support its clients’ total marketing message. From concept through printing or media placement our award-winning designers can create a distinctive look and style that represents your practice to help promote a direct response. As we provide market planning and research services to our clients, we are better able to develop creative approaches that are extremely targeted. Our marketing expertise, combined with creative design skills and effective copywriting, will make you stand out in the crowd.




Cataract & Refractive Experience You Can Trust

As President & Founder of the Cataract & Refractive Marketing Group (CRM Group), Michael W. Malley has played an active role in advancing the latest breakthroughs in cataract & refractive surgery. These include launching many of the first Femtosecond cataract campaigns in the United States,  successfully launching two of the first advertising campaigns for the Wavelight Refractive Suite, being the first to introduce KAMRA Corneal Inlays in New York City and Las Vegas, creating one of the first Restor television campaigns, developing one of the first iDesign advertising campaigns and launching the first HD Lens television campaigns promoting the world’s most accurate IOL. We were also the first marketing/consulting firm to create a national performance-based LASIK advertising campaigns for Pandora on a cost-per-lead basis.

Our goal at CRM Group is to simply help bridge the information gap between industry and patients & between practices and the general public. We accomplish this through proven marketing strategies that deliver timely content via multiple media partners.  From the early days of Radial Keratotomy (RK) and phacoemulsification – to today’s Topo-Guided LASIK, Presbyopic Vision Correction and Femtosecond Cataract Surgery – CRM maintains an active pulse on the marketing frontline of every major advancement in the ophthalmic industry.