LASIK Consulting and Training

When it comes to leading-edge LASIK consulting, CRM leads the marketing field. Prior to assisting our clients with creative strategies, marketing budgets and advertising campaigns, Mike Malley and CRM perform a comprehensive practice analysis and needs report. This helps identify specific areas within the practice that represent the greatest opportunity for financial growth and development.

Staff training in key areas such as surgery scheduling, LASIK counseling, PIOL counseling, front desk and ophthalmic technician training helps insure the overall success of our refractive marketing efforts. Our training is focused on helping staff increase the perceived value of our clients’ refractive product lines through proper education and patient communication.

Our hands-on LASIK training includes proven call-center ‘options’ scripting that are customized based on fee structures, pricing for diagnostic services and available work-up schedules. Our goal for LASIK training is to help practices achieve a 70-80% conversion on both inbound refractive inquiries and in-office appointments.

Once all staff training is in place and the proper practice educational collaterals are produced, Mike Malley and the CRM team work with the physicians and administrative team of practices to develop a strong creative LASIK strategy. Our experience in LASIK markets as competitive as New York City, Los Angeles, Denver, Houston and Dallas gives our team a significant marketing advantage regarding which messages are most effective, what media sources are most cost-efficient and what pricing structures are appropriate in specific markets.

Cataract & PIOL Consulting and Training

As our European clients continue to report results on the newest presbyopia and astigmatism correcting premium IOLs, the future for the lens sector of our industry looks brighter than ever. The target audience for these lenses – cataract & presbyopic patients above age 50 – is by far the largest sector of the general U.S. population today.

The challenge with these lenses is that they all require excellent patient communication and education by everyone within the practice, including the surgeons. To help ease the transition into these lenses and allow practices to help patients gain a better understanding and appreciation of them, Mike Malley and CRM provide a host of comprehensive internal and external marketing services.

These include custom patient collaterals specific to each lens that practice offers. These includes ‘Pre-Visit Packets’ designed to introduce patients to the choices they now have with regard to correcting their presbyopic and cataract conditions. They also include custom internal signage, posters, countertop displays, educational DVDs and other key matching pieces specifically designed for your practice.

©2009, CRM Marketing Group